This semester in my Principles of Social Media course, we were assigned an online textbook highlighting many valuable skills in the world of social media marketing. "Essentials of Social Media Marketing" was recently published book by Michelle Charello and includes topics such as marketing specific media platforms, blogging, social selling and many more. Today, I want to focus in on Chapter 2 of Charello's book, developing your personal brand. To develop your personal brand, there are a few steps involved to get started. These steps include identifying your target audience, determining your vision and purpose, determining your values, determining your passions, determining your goals, determining your brand attributes, determining your strengths, weaknesses, opportunities and threats, determining your competition, and identifying three words to best describe you. 
Between these nine steps, I believe that the seventh step is the most important when it comes to developing your brand. Determining your strengths, weaknesses, opportunities and threats allows you to set a baseline of information. One can see where their strong suits are and what they need to improve on. They can also see how industry trends are changing and decide how their brand is going to react accordingly. Looking into potential threats is also very important for developing your personal brand because you may need to stay on top of any new technological advances being made in your field where your skills could potentially be outshined.
After going more into detail on the nine steps to developing your personal brand, Charello goes on to talk about not only auditing your personal brand, but also building your personal brand, and even touches on social media etiquette. I personally believe Chapter 2 holds very valuable information for the future when considering developing your own personal brands. There are many ways to develop your personal brand and this chapter really hits some of the key ways this can be accomplished. Having a better understanding of your personal brand can set you apart from other competitors. To start changing your understanding of social media marketing, stay tuned until next week!
Social Media is a huge way that users can build your brand. I personally like how you spelled out different steps that you can take to build that brand online. Most times people don't think that social media can help with networking and brand building, but with social media the sky is the limit. I found this blog very interesting and looking forward to hearing more!
ReplyDeleteHallie, I enjoyed reading your blog. You are right, social media can help a ton of things, just like building a brand like you said. From experience, and my brother being a real estate it has helped him a lot and I am sure you can relate in other ways to like you said. I like how you also added more steps and explained them into greater depth. Can't wait to learn more with you in this class!
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