Instagram Content Strategies

This week's reading involves Chapter 5, "Marketing with Instagram." Section 8 specifically touches on certain content strategies involving Instagram. With all the evolving software, Instagram has been able to enhance their platform for not only the viewers, but also the users. Instagram has provided multiple tactics for businesses to utilize to help with follower involvement. These tactics include taking advantage of Instagram stories and live videos, leveraging IGTV, selling products with Instagram shopping, promoting limited releases and drops, using influencers, having account takeovers, using emojis and so much more.

If a business is looking to boost their sales, promoting limited releases and drops on Instagram is the way to do it. With the current events this past year, social media was the primary source for many businesses to grow. Some brands partnered with influencers to increase the desirability of their products. Influencers have more of an impact than people are led to think. Over the past few years, Instagram has thrived as the main platform influencers use to promote their brand deals. It's smart for both influencers and businesses to partner, as they both get something out of the deal. Influencers receive a new following and businesses receive more exposure. To keep the attention of their viewers on social media, businesses shouldn't only focus on adding a well-known face to the product, but also focus on the length of its captions. Experimenting with different caption lengths, depending on the photo, can test to see which type the viewers respond more with. This allows for the business to figure out what method works best for their brand.

Marketing with Instagram can be tricky for those not familiar with the platform. Understanding all the tactics and working out the kinks allows a business to run their page most efficiently. Utilizing these tactics can improve a business's appearance tremendously. Stay tuned for next week's tips and tricks to continuing improving your social media presence.

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