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Snapchat Content Strategies

    Snapchat is a media platform not many businesses utilize for their benefit. Snapchat has a target market involving the younger generations, typically those 30 and under, so many businesses feel the need to not utilize this platform strictly based on the age range of its users. This leaves Snapchat to be a platform no one business has strictly dominated. Some strategies a business can utilize through Snapchat include posting short and fun content, posting during optimal times, telling a great story, holding Snapchat contests, having behind-the-scenes content and many more. Chapter 7 highlights some of these strategies, giving us a more in-depth understanding of them.

    Due to Snapchat being a younger demographic-based platform, higher quality videos don't always attract the most viewers as one would think. Businesses should try posting short and fun "snaps" throughout their content to keep the attention of their viewers. According to the book, brands need to capitalize on sharing quick and funny moments. Although it's key to keep the content short and funny, there are various creative tools to express their brand's personality while still interacting with their followers. Besides posting short and fun content, businesses need to also post daily and at optimal times. Regarding when to post, a business needs to think of when their target market is more likely to be online. From there, they can assess and set up a routine of scheduling posts.
 

    With short content, a business can still tell a great story. On Snapchat, the program allows for viewers to see snaps consecutively with no breaks. Burberry took advantage during the London Fashion Week of this feature. This campaign gained loads of media coverage and is a prime example of utilizing this feature. If a business is looking to interact more with their followers, holding Snapchat contests are the perfect tool. A company who took full advantage of this tool is Grubhub. Grubhub is a form of food delivery and they hosted a scavenger hunt contest. For a week straight, Grubhub would post new challenges and followers could win prizes like free delivery! Engaging with your followers can be vital to gain a better following. People want a business who treats them as a person and not just a number. A way to make followers feel special can be posting behind-the-scenes content, not only behind-the-scenes, but even employee takeover can make a business seem more personable.

    I hope this week's chapter gave you a little more insight to advancing your business platform on Snapchat! Stay tuned for next week's post!

    

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  1. DannySeptember 29, 2021 at 7:17 PM

    It’s unfortunate that many businesses would write off a younger market from their advertising campaigns. I feel like targeting a younger audience can be very useful. Younger people tend to have a lot of free time and very few responsibilities. This might make them a useful market to target since they will be looking for things to do. They don’t have a ton of money available, but if not many companies are targeting them, a smaller investment might go further.

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