Social Media Advertising

This week's chapter recap is on Chapter 3 "Social Media Marketing Strategy and Social Media Advertising." In this chapter, 10 steps for a good social media marketing strategy are discussed, highlighting key subjects such as identifying a target audience, creating a distribution and content strategy as well as tracking, analyzing and tuning any fine details. Not only does this chapter include social media marketing strategies, but also the world of social media advertising, so let's dive deeper into this topic.

Social media advertising involves seven steps, selecting goals, selecting the target market, selecting platforms, selecting a budget, selecting the ad format, considering the ad funnel and developing the content. I believe the most important of the seven steps are selecting the target market, selecting platforms and selecting a budget. These three steps can potentially make or break one's goal of social media advertising. To properly select a target market, one needs to think of what platforms are most popular for each demographic. For example, most would agree that Facebook is used for an older demographic of adults, ages 30 to 55, while Instagram or Snapchat is used for a younger demographic of adults, ages 18 to 25. Depending on what type of target market one wants to reach will then determine what types of platforms they choose to utilize. "If a proper social media marketing strategy is in place, companies may already have budgets allocated to paid social media activities" (Charello, 2021, section 13). Social media marketing strategies and social media advertising go hand in hand when it comes to having a successful online presence, where one fails the other is not far behind.

Chapter 3 goes on to explain the remainder of the steps, as well as the best practices for social media advertising. If one is struggling to grasp the perfect social media presence for their brand, this chapter is where they need to start. When following the best social media advertising practices such as targeting the right people, considering the most optimal days and times to post and using high-quality and engaging videos and images, one should start to see success and growth of their platforms. To continue developing your social media marketing understanding, stay tuned for next week!

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