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Twitter Content Strategies

    Twitter is a great platform for businesses to promote their brand. Like Instagram, Twitter also has many tactics to help a business's social media page thrive. These tactics include keeping posts short, having less promotions and more conversations, posting consistently and at optimal times, using Twitter lists and many more. Chapter 6 focuses not only on content strategies for Twitter, but also advertising with Twitter and even success stories.


    With tweets, businesses should try and avoid extensive emphasis on promoting products or services. To engage a business' followers, they should create more discussion tweets, rather than direct tweets. This allows for open-ended responses, allowing the business to engage with their followers on a more personal level. Trending topics, company culture and customer stories are great things to tweet about to keep followers involved. While wanting to create conversation with their followers, businesses should keep in mind the post length. Twitter automatically sets a limit of 140 characters for their posts. Although 140 characters is the limit, staying around 100 or fewer characters is best. Businesses should provide a clear and concise message in as little words as possible. Although a business may be able to produce a concise tweet, they must also keep in mind the time frame of when they are posting. Due to the short "shelf life" of tweets, businesses should be posting around three to seven times per day during the most optimal time to increase views and interactions. 

    Like Instagram, Twitter can be very confusing to first time users. Understanding all the terms will help a business' social media platform thrive. User error could potentially make or break a platform. To keep a strong presence in the viewers eyes, businesses should focus on exploring new platforms they have not yet experimented with. Twitter is a great platform for trying to be concise and to the point. This can be utilized greatly for businesses trying to get their message out. Stay tuned for next week's post to continue developing your company's business platforms!

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  1. Noah MillerSeptember 22, 2021 at 7:55 PM

    Twitter is a key way to distribute different types of content to your audience and I think you did a good job of explaining those in your blog. I liked how you mentioned you should avoid extensive advertising on promoting product and services. I believe this is a very key point because no one likes a business that over advertises. .

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