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TikTok Content Strategies


    TikTok took the world by storm during the first wave of the COVID-19 pandemic and has been growing ever since. Since TikTok is a newer platform, many businesses have not yet stacked their claim on the platform. A "tiktok" video consists of a short video clip, ranging from dancing videos to acting videos to funny videos. There are a few tactics businesses can use to stand out from others on TikTok, including leveraging TikTok's business creative hub, creating engaging videos, creating dynamic captions, using hashtags and taking advantage of music and sounds.
    TikTok's Business Creative Hub is a newer feature they launched to help businesses by offering tips and tricks, creative guidance with creating engaging TikTok videos and the best practices. There are three curate feeds of trending content available for businesses: trending business, engaging business and trending community. Businesses can utilize this new feature to get the most engagements on their posts. In order to pull engagements on videos, businesses need to capture the target market's attention. Chapter 8 says, "videos with the highest click-through rate highlight their key message or product within the first three seconds of the video (TikTok)." This just shows how important it is to get to the point and show us what you've got. With all good videos come good captions, which can make or break a video. There are limited characters available, so businesses need to really utilize this space to capture the audience's attention. Some engaging captions could be asking questions, teasing the audience or asking to leave comments. Along with captions comes another important tool, hashtags. The perfect way to get your name out there is through captions. Every time a brand posts using their hashtag, they increase their chances of getting viewed. While this may all seem repetitive from the other platforms we've looked at, TikTok is unique by engaging in music and sounds. Trending sounds and music can be an added benefit for brands to increase engagement. There are new and trending sounds appearing every day on TikTok and brands can go through to find the one which fits them most. Businesses should be trying to tell a story when they film a TikTok.
    Although still new to the game, I believe TikTok will be the next big thing in terms of business awareness. This generation can spend hours on TikTok. If you follow these tactics, you might just see results you didn't think were possible. What will we learn next? Well you'll just have to come back next week and learn more!
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  1. Noah MillerOctober 27, 2021 at 9:58 PM

    I believe Tiktok can be a gamechanger for business promoting awareness. I scroll through Tiktok for hours on end each day and I am sure many other people do as well. Business can use this to their advantage by advertising more on the app and therefore causing more people to be aware of what the business has to offer.

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