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YouTube Content Strategies

    While YouTube may seem like just a platform for one's entertainment, it's also a good platform for businesses to promote their brands. Chapter 10 says, "YouTube is the world's most popular online video sharing site and the second most visited site in the world." With this kind of exposure, businesses should be jumping at this opportunity to promote themselves on this platform. YouTube can be tricky for first time users, here are some content strategies to help your business down the road!

    Some of the content strategies YouTube includes are having a channel trailer, experimenting with different types of video content, posting videos at regular and optimal times, using YouTube live and keeping viewers engaged. Including a channel trailer on your page gives new customers a chance to view what your brand is about. This is the first video customers will see when going to your page, so make it a good one! Most brands will showcase a video of importance here. This may include an introduction to the brand, a customer story or even a popular product. Your channel trailer is also a good way to experiment with different types of video content. It's important when experimenting with video content to have the brand's target market in mind. Often, shoppers will watch product videos to help boost their confidence in their purchase. Different types of videos brands can experiment with product reviews, interviews, how-to videos, educational videos, Q&A videos, customer testimonials and many more. The goal is to create videos to speak to the interests and passions of a brand's target audience. 

    While it's great to switch up content, it's important to stay consistent with posting videos at regular and optimal times. Posting consistently not only maintains a video cadence, but also gives subscribers a reason to come back to your channel. If a business slowly fades out of posting, they risk losing subscribers. While a business doesn't want to not post videos, they also want to make sure to not upload multiple videos at once. Spreading videos out over days and weeks can keep videos on the main feed. Throughout social media platform, live streams have become the new wave. YouTube created their own form of livestream for brands to share behind-the-scenes content, guest speakers and more. Planning ahead and creating high-quality videos will lead to a successful livestream. All these content strategies are important, especially keeping viewers engaged. With slow, boring content, it will be hard to keep the attention of viewers. Make videos fun and interactive! Experimenting with YouTube may be a lot of work, but in the end it's worth the investment. To continuing to develop our brands, cheers!

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