After 15 long weeks, our journey of exploring "Essentials of Social Media Marketing" has come to an end. We have learned great skills along the way from developing your personal brand to what goes into a social media marketing campaign. Personally, I have learned a lot from the information provided by Michelle Charello. Many believe all it takes to be in the social media field is to know how to post a picture. They don't understand all of the details that really go into one single post. I believe Charello did a fantastic job laying all of this out. I know when I first started this course, I was like most people who didn't take into consideration all of the behind-the-scenes work. Now, I understand all of the details. One thing I liked about this book most was the layout of the content. Charello did a great job with the order and layout of the chapters. To me, everything flowed in the typical order you'd assume it would. Starting with developing your pers