Hallie's Happenings

     TikTok took the world by storm during the first wave of the COVID-19 pandemic and has been growing ever since. Since TikTok is a newer platform, many businesses have not yet stacked their claim on the platform. A "tiktok" video consists of a short video clip, ranging from dancing videos to acting videos to funny videos. There are a few tactics businesses can use to stand out from others on TikTok, including leveraging TikTok's business creative hub, creating engaging videos, creating dynamic captions, using hashtags and taking advantage of music and sounds.     TikTok's Business Creative Hub is a newer feature they launched to help businesses by offering tips and tricks, creative guidance with creating engaging TikTok videos and the best practices. There are three curate feeds of trending content available for businesses: trending business, engaging business and trending community. Businesses can utilize this new feature to get the most engagements on their posts

     This past Saturday, my sorority, Zeta Tau Alpha (ZTA), had our annual "Think Pink Football Game." Every year, we team up with the football team here at Ohio Northern University and host a pink out game to raise money for breast cancer awareness. Due to COVID-19 last year, we were not able to have this amazing event, so being able to start it back up again meant a lot to our chapter. With loads of help, we got started on preparing for the big game!     All week, ZTA sisters were posting on their social media platforms about the game, trying to draw in a huge crowd...and we did. It was great to see all of the participation in the pink game from all of the different organizations, as well as other Greek chapters on campus. Before the football game began, girls got to work on decorating the stadium in signs and streamers. With a few helping hands, we were able to get the job done just in time for the crowd to start rolling in. I had the job of standing at the entrance and ha

     While YouTube may seem like just a platform for one's entertainment, it's also a good platform for businesses to promote their brands. Chapter 10  says, "YouTube is the world's most popular online video sharing site and the second most visited site in the world." With this kind of exposure, businesses should be jumping at this opportunity to promote themselves on this platform. YouTube can be tricky for first time users, here are some content strategies to help your business down the road!     Some of the content strategies YouTube includes are having a channel trailer, experimenting with different types of video content, posting videos at regular and optimal times, using YouTube live and keeping viewers engaged. Including a channel trailer on your page gives new customers a chance to view what your brand is about. This is the first video customers will see when going to your page, so make it a good one! Most brands will showcase a video of importance here. T

     A much-needed break from classes has finally arrived, Fall Break. After Homecoming hits and midterms start to occur, many students, including myself, begin to have a mental decline. For myself, not only was my schoolwork picking up, but also my Zeta work. For Zeta, October is a very important month for us, as it's Breast Cancer Awareness month. We hold many different events throughout the month and I'm in charge of making signs and banners for them. So far, I have made 15 posters and three banners. So one can say I was looking forward to Fall Break so I could relax and not do any work.      My break started with my mom picking me up from school and driving down to Columbus to go to Ikea and the Tanger Outlets. It has become out little tradition to stop at these two places while on break. We like to tell ourselves, "We don't know what we need from Ikea, Ikea tells us what we need." We never know what to expect to find when we go, which is the fun part of it. I

     LinkedIn is not like other social media platforms. It's a business-oriented platform for recruiting new employees, as well as putting their brand out there. LinkedIn has a specific target audience they are trying to reach. Businesses tend to overlook the potential employee target market when trying to get their brand out there. Potential employees can be a business's saving grace as a target market, as they have more knowledge of the company and brand than the typical consumer. For LinkedIn, there are certain content strategies one should be used to promote their business. These strategies include posting a variety of content, being creative, posting regularly and at optimal times, leveraging LinkedIn groups and leveraging executives and subject matter experts.     According to LinkedIn, "B2B prospects engage with 7 pieces of content on average before making a purchase decision." Therefore, it's important to post a variety of content. Posting different types

     Recruitment is finally over and our new members are running home! This process has been so amazing and we are so excited to be expanding our chapter. Each year, there is a theme to each sorority's bid day. For Delta Zeta, their theme was "Honey I'm Home," Alpha Xi Delta had the theme of the 70s, Kappa Alpha Theta was "Howdy Howdy Cowgirls" and Zeta Tau Alpha (Zeta) had "Sweet Dreams are Made of ZZZ's." A tradition on Bid Day is running "home" to your new sorority. Unfortunately, I was not able to run home last year due to COVID, but being on the receiving end was so much better. Before walking over to Affinity Commons to meet with the other sororities, work was done at the Zeta house.       Waking up at 7 a.m, it was all hands-on deck getting the house ready. Being the signs chairwoman, I have been working on our bid day banner and bid letters for the past few weeks. It was now finally time to hang the banner up for everyone to t

     Chapter 8 revolves around marketing with Pinterest. To the blind eye, Pinterest can be a very confusing platform many don't know how to properly work. However, it has not been a dominated platform by businesses. Pinterest is the perfect platform for businesses looking to grow a specific target audience. Typically, Pinterest is used by women ages 18 to 35 for creative ideas and DIY projects. Pinterest has content strategies such as pinning consistently and at optimal times, using high-quality visuals, focusing on descriptions, showcasing user-generated content and many more.     For brands, it's recommended to pin around five to 30 times per day. However, if a brand doesn't have the time to pin the recommended number per day, they should try to post as often as they can within their free time. Weekends tend to be the most optimal times to pin, as it's when most people have more free time to browse the platform. When browsing the platform, consumers are not just look

     It's crazy to think Ohio Northern University (ONU) has been around for 150 years! With all those alumni means an amazing homecoming weekend. Homecoming weekend is full of different activities and events for alumni and current students to attend. Some of the events held are the alumni soccer games, alumni lacrosse games, homecoming parade, football game and many more. I chose to live-tweet this year's homecoming parade as I was on one of the floats in the parade.       My sorority, Zeta Tau Alpha (ZTA), designed a float for the parade based around our philanthropy, Breast Cancer Awareness and Education. Our float was decked out in pink as we rode the streets of Ada. On the back of our float hung our homecoming banner which was entered into a contest being judged at the football game. Making the banner myself, I was very proud of how it turned out and am excited to say we won first place! Riding around on the float was a fun experience, especially since this was the first in